SmartTrans Applications Management Platform (”AMP”) enables Telecommunications, Application and Content Service providers to deliver applications and content to their subscribers in a determined and controlled environment. AMP is designed to boost ARPU, engage users and learn based on user behaviour.
AMP is a modular technology suite which can be hosted by SmartTrans or internally within the Service Provider. AMP can be interfaced with most billing systems and is built in an “n tier” hierarchy to enable easy integration with typical telecommunications CRM deployments. AMP enables the service provider to deliver a variety of applications and content and to “push” content onto handsets or smartphones. This feature ensures that the quality and use of applications or content can be managed.
In other applications markets or applications stores, most of the thousands of applications or content providers are never “found”.
The AMP platform reduces the searching requirements, only presenting applications appropriate to the handset and attuned to the user’s usage. Recommendations to users are prioritised on the basis of:
• Customer profile
• Previous history
• Demographic trends
• Opt ins
• Targeted marketing by Service Providers
It is a fact that within most application stores most revenue is sourced from a very small percentage of applications or content providers.
AMP enables:
• Applications and Content Provisioning
• Application and Content Activation (push and pull)
• Measurement (per download, time, MB, bundles)
• Customer Profiling (demographic use, where, when, predictive analysis)
• Billing (per download, time, MB, bundles)
• Reporting (standard and bespoke)
The AMP platform enables companies to target customers with relevant applications and content complemented by an easy-to-use search function for end users.
SmartTrans also works with clients to source and populate content for their platform. From games to exciting media content SmartTrans can create a dynamic and exciting environment for your user base. If you wish to participate in having your product marketed on the AMP platform please do not hesitate to contact us.